How We Make Money

The arrangement, in one paragraph

Commission on some outbound links pays for this site. A reader follows a link from a review to an operator, registers an account there, and the operator credits a referral fee to us under an affiliate programme. That is the whole revenue model. There is no subscription, no paywall and no reader-side charge of any kind.

What it costs you

Nothing, and not in the sense of a discount that quietly disappears. The commission comes out of the operator’s own marketing budget. A reader arriving through a tracked link from here gets the same account, the same bonus, the same wagering requirement and the same withdrawal limits as somebody who typed the domain into the address bar. Nothing about the terms improves because you came from here, and nothing about them worsens if you avoid our links entirely.

The mechanics, without the euphemisms

Outbound links to operators do not point straight at the casino. They pass through a redirect on this domain that carries a tracking parameter, so the operator’s system can attribute the visit. If a reader then signs up, that referral is recorded and a commission becomes payable. No commission is payable on a page view, so a reader who reads a review and closes the tab is worth nothing to us commercially, which is a large share of the traffic here and entirely fine.

Those links are marked. In the markup they carry rel="sponsored nofollow noopener" and they open in a new tab. The redirect itself is kept out of the sitemap and out of search indexing, so no commercial link on this site is passing ranking value anywhere. Any of that is verifiable from the page source rather than from this paragraph.

Not every brand here pays us

Some brands on the site have no commercial arrangement at all. They appear because a review of the market that skips the awkward operators is not a review of the market. Nothing about a page changes on that basis: the same six sections, the same weights, the same licence sequence. A reader cannot tell from a review page whether the brand is commercial, and neither can the person scoring it, because commission rates are not part of a brief.

Three ways to check us on this

Trust statements are cheap. These are checkable in a few minutes each.

Recompute a score. The weights are published, all six of them, and an overall score is their weighted mean rounded to the nearest fifth of a point. Take the section scores off any review, multiply, add. If a partner had been given a nudge, the arithmetic would not close.

Look at the distribution. Scores across the 20 reviews run from 6.1 to 7.7, with a mean of 7.03, and 18 of the 20 sit under 7.6. There is no score floor. A site optimising for commission has an obvious lever available here, which is to raise every number until the whole list looks recommendable, and that is plainly not what this table does.

Read the six licence paragraphs. On six of the 20 brands, a regulator is named on the operator’s site and nothing in a public register confirms it. Each of those reviews says so in its first paragraph, above any offer, where it cannot be missed. Publishing that at the top of a page is the opposite of optimising a conversion rate.

Where the money does not reach

Section scores, the order of a list, and the decision to publish an unflattering finding. It also does not reach the responsible gambling page, which carries no casino list and no commercial links at all, and exists only to point at free and confidential help.

If a claim here is wrong, the corrections process applies to this page exactly as it applies to a review. Questions about the arrangement itself go through the contact page, and they get an answer rather than a policy quotation.